Of everything in this program, this is the component most likely to be misread, and the misreading is reasonable. “Social media analysis” in a program involving patients sounds like monitoring patients. It is not what this is, and the distinction is structural rather than a policy setting.
The subject is a drug market
The unit of analysis is a substance in a place. Not a person, not a caseload, not a set of accounts. The output is of the form: “this appears to be circulating in this county, it is being called these names, here is what toxicology is showing.” Nobody is identified because nobody is being looked for.
Why it exists
Because the composition of a local supply changes faster than any reporting cycle. Carfentanil deaths recorded by CDC surveillance rose roughly sevenfold in a year, from 29 in the first half of 2023 to 238 in the first half of 2024. An adulterant can enter a supply, kill people for months, and appear in a published dataset a year later.
And the vocabulary changes deliberately. What a substance is called locally shifts constantly, often specifically so it is not recognized. A harm-reduction worker, an emergency physician and an epidemiologist in the same county can be describing the same thing in three different words. Tracking the vocabulary is what lets those three be connected.
What it does not do
- It does not analyze the accounts of people in the program. Participants are not searched for, not matched to accounts, not looked at.
- It does not identify sellers or buyers. The output is vocabulary and geography in aggregate; there is no attribution step, and building one is outside scope.
- It does not access private communications and does not create accounts to reach closed spaces. Only openly published material.
- It does not go to enforcement. The product is a warning routed to public health communication, harm-reduction services and clinicians.
The corroboration rule
An open-source signal is a hypothesis, not a finding. Before anything is issued, it is checked against toxicology and overdose data — see emerging threat analysis. A vocabulary shift with no corroborating toxicology is noise, and issuing warnings from noise destroys the credibility that makes warnings work.
If this still makes you uneasy
That is a reasonable response to the category, and the right answer is not for us to reassure you. Put it to your counsel and to whatever community oversight exists locally, and narrow the deployment until you are comfortable. We would rather a component were scoped down than have it quietly become something this page says it is not.
More: the component page.
Sources
Every figure on this page is traceable to the source listed here.
- Tanz LJ, Stewart A, Gladden RM, Ko JY, Owens L, O’Donnell J. Detection of illegally manufactured fentanyls and carfentanil in drug overdose deaths — United States, 2021–2024. MMWR Morb Mortal Wkly Rep. 2024;73(48):1099–1105. PMID 39636782. View source.
- Delcher C, Wang Y, Vega RS, et al. Carfentanil outbreak — Florida, 2016–2017. MMWR Morb Mortal Wkly Rep. 2020;69(5):125–129. PMID 32027630. View source.